In this video, we profile Kenny Dichter, Founder and CEO of Wheels Up, on how bold decisions and disruptive ideas can generate a successful business.

Every successful business leader has his or her own unique set of principles that they have refused to compromise on their path to success. And every up-and-coming business professional recognizes the importance of learning from those who have made it to the top before them.

Similarly, there are certain principles when it comes to Porsche for which there is no substitute — design, innovation, quality, excellence. By always staying true to these principles, and absolutely refusing to justify short-cuts or compromises, Porsche has never wavered from its standing as being the world’s greatest sports car company.

To learn more about the Porsche philosophy, visit http://por.sc/OurBelief